Jack Preston is an Atlanta based emcee who has consistently been sharing his creative gifts with the Interwebs/world for a while now. He recently dropped his latest single called “Replay” on his soundcloud page so I decided it would be a great time to pick his brain and find out more about the man and art.
CS: Who is Jack Preston?
JP: An Atlanta based emcee, producer, musician, graphic designer and visual artist.
CS: I’ve seen you around in the Atlanta scene before I knew who you
were and you seem to stick out because you have a distinct style. How
important is style to you?
JP: Style is important in the context of creativity and communication. Style to me is much like an element. If you thought of the elements of creativity like a periodic table of elements, style would be one of the most important elements on the table to me. I enjoy utilizing style to personalize my art and daily expression.
CS: The first time I’ve seen you perform was at the Haiti benefit
concert early 2010. How long have you been performing live?
JP: I’ve been performing live since 2004. My first performance felt pretty natural, and it’s been nothing but fun since. The Haiti benefit show was actually the first performance with my band The Dojo in Atlanta.
CS: How do you stay inspired?
JP: Life within itself is inspiring to me. I appreciate dynamics, the highs and lows, and I’m always inspired by the human experience. That’s what most of my art is about.
CS: I know that you are a modern day renaissance man. So when it comes
to creating what usually comes first. The art? Lyrics? Or the instrumentation?
JP: It all comes at different times and different rates. I can choose to focus on one craft or another to maximize productivity, but when creativity is in it’s rawest form, I can’t control what comes first. At the end of the day, it’s coming from the same source, so I look at each discipline as different tools in which to help communicate with others.
CS: I consider you to be an independent artist who books your own gigs
and creates independently. What do you think is the best part about
JP: The best part is having control of your image and art. A lot of times, the trade off for having outside support is that you have to surrender control of yourself to them. I enjoy having my full integrity intact as well as being able to get all of the return from my efforts.
CS: What are you currently working on?
JP: I’m releasing a record that I’ve been working on for the past year called End Of The Future which is produced by fellow Dojo homie Jon Bom. I’m also working with The Dojo on an EP follow up to In The Land Of Wanderers. I’m also prepping some instrumental projects and my first mixtape.
CS: Where do you see yourself in 5 years?
JP: I see myself sustaining an evolving music career, and growing as a person and artist.
CS: A motto you live by?
JP: I’ve always liked the golden rule, treat others like you’d like to be treated. I do my best to adhere to that.
CS: Final thoughts?
JP: Thank you for inviting me for the interview. S/O to all the party people of the world. Much love to you all. You can catch my work at www.jackpres.com and www.thedojocollective.com
“Replay” The Single
Replay is the lead single off of the new album End Of The Future by Jack Preston, produced by Jon Bom. Replay is a “Dopeness Proclamation” asserting Preston’s position as an emcee.
End Of The Future
The End Of The Future refers to a moment manifested. It is the time during which an idea blossoms and the vision that was only imagined becomes tangible. Essentially the follow up to a 2010 collaboration, The Sonikah Project,emcee/producer Jack Preston of Atlanta and producer Jon Bom of the Bay Area further explore diverse musical terrains while exhibiting an intensified sense of stylistic command and musical maturity. Blending west coast production sensibilities with southern lyrical charm, these artists have fused together a Hip Hop album that is undeniably current yet forward looking. With assistance from their extended musical family including The Dojo Collective and LeVice, EOTF easily pushes boundaries and seamlessly blends fresh synths, 808’s and live instrumentation.
Photos were taken by Dre Davis (top),Ian Flannery(second one).
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